Youth Digital Training Project

We set up a project that will produce an event entirely created by social media, using only their mobile phones. This project will create 50 creative micro-businesses who will all learn to use social media to run business based events. The young people involved will have responsibilities within the event planning and development, with each role leading to an online business opportunity.

Those on the project will just need a mobile phone. We will establish 7 groups of 8 young people to make up the different parts of the project. Within each group they will learn how to create a business The sections of the project delivery that they will be divided into are as follows:

1. Event planning: The event’s theme is to showcase good local unsigned talent. This team will use social media to identify the performers they will like to feature within the event
2. Business planning: The whole team will decide on the set up of the project, the name they would want to use and the logo. The whole team will create a 1-page business plan using online pointers. This will include selecting the appropriate branding to meet the project’s theme
3. Design: The marketing material will be created with designs to be made appropriate for a viral campaign. The design ideas will be sourced online and created to be spread throughout social media
4. Film making: The campaign will feature a filmed promotional advert that will be based on Youtube. This will be created, filmed and edited on our mobile phones and circulated through sites such as Facebook, Twitter and Instagram
5. Sourcing facilities: Using the internet to source services for the event
6. Database building: This part of the team will focus on building up the database for the project to target young people, potential sponsors and performers
7. Knowledge of online financial structures: Within this section of the project the young people will learn how to set up trading accounts online. 
8. The event will be filmed to be reported/commented on social media
9. Each of the above sections will be linked to web design tools. This will enable the young people to take what they have learned within the section then move on to create their own business.

The difference made to the young people will be that they will be in positions of being able to establish an online micro-business straight after this project using all of this experience. They will have learned state of the art social media and design skills with just their mobile phones. This will give the young people the confidence to apply for positions requesting these skills also, thereby improving their own employment prospects.

This project is needed as it is a great opportunity for young people to gain access to a range of in-demand skills for employment as well as being able to venture into online new business start-ups. By breaking down the steps to putting on an event this project also identifies areas where the young people may have skillsets which they may not realize they already have. They can also identify where they may have transferrable skills that can be used within various parts of the Digital industry.